Responding to the Challenge of Online Physician Ratings

3 Steps to Responding to Negative Online Comments

Special Report: Online Physician Ratings

Interested in coverage solutions from NORCAL Mutual?

The growth of online physician rating sites is causing a lot of physicians to feel like they’re losing control of their reputations. When seeing negative comments online, it’s natural for professionals to want to respond immediately to defend their reputations. But is that always the best course of action?

In this special report, NORCAL's risk management experts discuss the pros and cons of responding to negative online comments and lay out three steps to developing a plan of action for responding to them.

Risk Areas

  • Learn the risks involved with responding to negative online comments.

Case Study

  • See how other medical professionals have put themselves and their practices at risk.

Best Practices

  • Learn 3 steps to develop a plan of action for your practice. 


Since 1975, NORCAL Mutual Insurance Company has been a policyholder-owned and physician-directed medical professional liability insurance (MPLI) carrier dedicated to ensuring the availability of affordable and relevant coverage. NORCAL provides protection to physicians, health care extenders, medical groups, hospitals, community clinics and allied healthcare professionals across the nation. With its subsidiary companies Medicus Insurance Company, FD Insurance Company, NORCAL Specialty Insurance Company, and its affiliate Preferred Physicians Medical Risk Retention Group, a Mutual Insurance Company, NORCAL Mutual is one of the top ten MPLI carriers in the nation, based on direct written premium.  NORCAL holds an “A” (Excellent) rating by A.M. Best for its financial strength and stability.

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Special Report References

1. Lagu T, Metayer K, Moran M, Ortiz L, Priya A, Goff SL, Lindenauer PK. “Website Characteristics and Physician Reviews on Commercial Physician-Rating Websites.” JAMA. 2017;317(7):766-768. doi:10.1001/jama.2016.18553. (accessed 5/31/17).
2. Roan, S. “The rating room.” L.A. Times. May 19, 2008.

3. C.S. Mott Children’s Hospital. “Parents wary of online doctor ratings.” (accessed 5/31/2017).